The fourth principle of supply chain management is to differentiate products closer to the customer.

Question

Quizplus · Accepted Answer

This principle emphasizes the importance of product customization or differentiation to meet the unique needs of local customers, which can result in increased customer satisfaction and competitive advantage. This can be achieved through localization of marketing, product design, and packaging, as well as local sourcing and production.

The Fourth Principle of Supply Chain Management Is to Differentiate