Joshua's tool and die company put a lot of effort into understanding the Asian American subcultures in the United States.He produced advertising in several languages and hired salespeople with ties in the community.Through these efforts,sales went up yearly.This is an example of the
A) Ethnic Distribution Theory.
B) Communication Axiom.
C) Effort Rule.
D) Accommodation Theory.
E) Assortment Theory.

Question

Quizplus · Accepted Answer

Joshua's tool and die company's efforts to understand Asian American subcultures and accommodate their needs by producing advertising in several languages and hiring salespeople with ties in the community is an example of the Accommodation Theory. This theory suggests that a company can improve its success in a specific market by accommodating the specific cultural traits and preferences of that market.

Joshua's Tool and Die Company Put a Lot of Effort