Marketers segment people by age because people of the same age are often going through similar life experiences.

Question

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Marketers use age as a demographic factor to segment people because people of the same age are often going through similar life experiences such as starting a family, completing education, or retirement. Age is an important factor that affects consumer behavior and segmentation based on age helps marketers target their audiences more effectively.

Marketers Segment People by Age Because People of the Same