One study demonstrated that consumers who were given case history scenarios of refrigerator breakdown provided 30 percent higher estimates of breakdown than those who were given actual statistics about the incidence of breakdown.This is an example of how the ____ can bias judgment.
A) accessibility model
B) attribute recall heuristic
C) availability heuristic
D) judgment-encoding process model
E) cognition-recall process model

Question

Quizplus · Accepted Answer

This scenario demonstrates the availability heuristic, which occurs when individuals base judgments or estimates on the ease with which examples come to mind. In this case, the case history scenarios were more memorable and vivid, making it easier for individuals to recall and overestimate the likelihood of refrigerator breakdowns compared to the actual statistics. The other answer choices do not accurately describe the phenomenon observed in this study.

One Study Demonstrated That Consumers Who Were Given Case History