In their advertising,Lexus stressed several key features,including the quality of construction,the smoothness of ride,and the high performance of the navigation.These features are important in how consumers think about the quality of and how much they like the car.In other words,these consumers are
A) making consumer appraisals.
B) making judgments.
C) retrieving information from short-term memory.
D) retrieving information from long-term memory.
E) making a decision.

Question

Quizplus · Accepted Answer

The consumers are making judgments about the car based on the key features advertised by Lexus. They are evaluating the quality of construction, smoothness of ride, and high performance of the navigation to form an overall opinion about the car. Therefore, the correct option is making judgments.

In Their Advertising,Lexus Stressed Several Key Features,including the Quality of Construction,the