The ability of consumers to process information as they are viewing it is known as
A) dual coding mode.
B) dual enhancement.
C) central integration.
D) peripheral integration.
E) online processing.

Question

Quizplus · Accepted Answer

The ability of consumers to process information as they are viewing it is known as online processing. This involves the simultaneous processing and encoding of information from visual and auditory channels in real-time. Dual coding mode refers to the ability to process information from both visual and verbal channels simultaneously, while dual enhancement is the amplification of the response to a stimulus when presented in multiple channels. Central and peripheral integration refer to how consumers prioritize and combine different types of information.

The Ability of Consumers to Process Information as They Are