In order to gain a competitive advantage for a product or a service,marketers need to identify when attributes are

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Diagnostic attributes are those that customers consider when making the purchasing decision and are directly linked to the performance of the product or service. By identifying these attributes and ensuring that they meet or exceed customer expectations, marketers can gain a competitive advantage over competitors who do not offer the same level of performance. Peripheral attributes may have some impact on customer perception but are not as crucial as diagnostic attributes. Ideal attributes refer to features that customers would like to have but are not necessarily essential, while actual attributes are the tangible features of the product or service. Subliminal attributes are not consciously perceived by customers.

In Order to Gain a Competitive Advantage for a Product