Some consumers fly rather than taking the train,even when train travel is faster and cheaper,simply because they do not consider train travel.This is an example of
A) a choice not included in the consideration set.
B) restriction of memory by the actual state of the consumer.
C) restriction of memory by the ideal state of the consumer.
D) brand extensions that a consumer would consider purchasing.
E) choices that are limited by the extent of favorable information available.

Question

Quizplus · Accepted Answer

This is an example of a choice not included in the consideration set, as the consumer is not even considering train travel as an option.

Some Consumers Fly Rather Than Taking the Train,even When Train