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It Is Likely That Only a Small Subset of Stored

Question 25

Multiple Choice

It is likely that only a small subset of stored information will be recalled at any one time.Thus,all of the following are internal search issues that would be of interest to consumer researchers except


A) the length of attention span for marketing communications messages.
B) the extent to which consumers might search memory for information about a brand.
C) what is recalled.
D) the process by which information is recalled.
E) the process by which feelings are recalled.

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