____ is a critical stage in the decision process because it motivates the consumer to action.
A) Problem recognition
B) Internal search
C) External search
D) Information storage
E) Purchase

Question

Quizplus · Accepted Answer

Problem recognition is the first step in the consumer decision-making process, where the consumer identifies a need or problem that motivates them to seek a solution, leading to action such as making a purchase.

____ Is a Critical Stage in the Decision Process Because