The same ad for Bmarts,"the low price leader," that was played repeatedly led Jon to believe that this store had lower prices even though he did not really pay much attention to the ad.This is an example of repetition leading consumers to
A) process the information without wearout.
B) feel strongly about the central arguments in an ad.
C) acquire basic knowledge about features or benefits.
D) feel a sense of mystery about the sponsor of an ad.
E) feel strongly about the peripheral arguments in an ad.

Question

Quizplus · Accepted Answer

Repetition can lead consumers to acquire basic knowledge about features or benefits, even if they do not pay much attention to the ad.

The Same Ad for Bmarts,"the Low Price Leader," That Was