A recent study suggests that attitudes towards ads are the highest indicator of advertising effectiveness.
Correct Answer:
Verified
Q9: Consumers develop most of their attitudes about
Q10: When consumers are exerting little effort to
Q11: Consumers may infer that a luxury watch
Q12: Consumers usually devote high effort in choosing
Q13: In low-effort cognitive situations,brand evaluations do not
Q15: In low effort situations,information about brands is
Q16: As consumers,we prefer familiar brands to unfamiliar
Q17: Brighter lighting increases the time consumers spend
Q18: Heuristics are simple rules of thumb that
Q19: Humorous ads tend to be more effective
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