Two-sided messages may affect attitudes primarily because they
A) decrease belief strength.
B) reduce counterarguments.
C) directly affect evaluations.
D) contain issues that are central to the object.
E) indirectly affect evaluations.

Question

Quizplus · Accepted Answer

Two-sided messages can reduce counterarguments by acknowledging and refuting opposing viewpoints, which makes the audience more receptive to the message.

Two-Sided Messages May Affect Attitudes Primarily Because They