Consumers typically categorize objects at the
A) subordinate level.
B) basic level.
C) superior level.
D) taxonomic level.
E) superordinate level.

Question

Quizplus · Accepted Answer

The basic level is the most commonly used and preferred level of categorization by consumers, as it provides a level of detail that is useful while still being simple and easy to process. It sits in the middle of the taxonomic hierarchy, between the more general superordinate level and the more specific subordinate level.

Consumers Typically Categorize Objects at the