Interference refers to when the
A) radio waves prevent the consumer from receiving marketing stimuli.
B) static impedes the message the consumer encodes.
C) consumer elaborates a schema using nonverbal stimuli.
D) strength of a memory deteriorates over time because of other memories.
E) consumer extends associations that were linked to the brand.

Question

Quizplus · Accepted Answer

Interference refers to when external stimuli impedes the processing or encoding of a message, causing it to be less effective. Static being present in a radio transmission, for example, can interfere with the message being transmitted, making it harder to understand.

Interference Refers to When the