We might always retrieve the association of "Golden Arches" when we hear the McDonald's name.The association that "McDonald's works to make its packaging environmentally friendly" may only be retrieved if someone starts talking about the environment.This is best thought of as an example of associations linked with a schema that vary due to
A) uniqueness.
B) favorability.
C) perceptions.
D) size.
E) salience.

Question

Quizplus · Accepted Answer

The varying ability to retrieve certain associations (such as "Golden Arches" vs. "environmentally friendly packaging") is likely due to differences in the salience of these associations within the schema of McDonald's. Salience refers to the prominence or importance of certain attributes or associations within a schema, and can vary depending on factors such as personal experience, cultural values, and situational context.

We Might Always Retrieve the Association of "Golden Arches" When