Cindy has had an interest in Barbie dolls since she was 7 years old.She continues to collect Barbie dolls and attends trade shows with other Barbie doll enthusiasts.Cindy has what is known as a(n)____ in Barbie dolls.
A) internal motivation
B) situational involvement
C) felt involvement
D) enduring involvement
E) processing motivation

Question

Quizplus · Accepted Answer

Enduring involvement refers to a long-term interest or attachment to a particular product or category, which is the case with Cindy's interest in Barbie dolls. She has been interested in them since she was 7 years old and continues to collect them, indicating a lasting and enduring involvement. Internal motivation, situational involvement, felt involvement, and processing motivation are not the most appropriate terms to describe Cindy's interest in Barbie dolls.

Cindy Has Had an Interest in Barbie Dolls Since She