Perceived risk is higher when little information is available about the offering,its price is high,and it is relatively new.

Question

Quizplus · Accepted Answer

Perceived risk is indeed higher when there is limited information about the offering, the price is high, and it is a new product or service. This is because consumers may feel uncertain about the quality, value, and reliability of the product or service, especially if they have not had prior experience with it. As a result, they may perceive the risk of making a poor purchasing decision to be higher, which could lead to hesitation or avoidance of the offering altogether.

Perceived Risk Is Higher When Little Information Is Available About