In developing marketing strategies and tactics,marketing managers must first
A) understand consumer needs and wants.
B) formulate strategy.
C) attend to distribution.
D) eliminate the focus on finance in the company.
E) advertise to maximize exposure.

Question

Quizplus · Accepted Answer

Understanding consumer needs and wants is the first step in developing effective marketing strategies and tactics. Without this knowledge, businesses risk investing in ineffective marketing efforts that do not resonate with their target audience. Formulating strategy, attending to distribution, and advertising are all important components of marketing, but they should be based on a deep understanding of consumer needs and wants. Eliminating the focus on finance is not a necessary part of developing marketing strategies, as financial considerations are an important aspect of business operations that impact marketing decisions.

In Developing Marketing Strategies and Tactics,marketing Managers Must First