Sometimes there are many people involved in an acquisition decision and they may take on different roles.Russell and his family are buying a new big-screen television.He has research different brands,models and prices of televisions from the Internet.Russell's role in the group decision would be the role of the ____.
A) buyer
B) information gatherer
C) influencer
D) disposer
E) user

Question

Quizplus · Accepted Answer

Russell's role in the group decision is that of an information gatherer, as he has researched different brands, models, and prices of televisions from the internet.

Sometimes There Are Many People Involved in an Acquisition Decision