In an affiliate program, the _______ is the merchant website that pays a fee or commission on sales generated by visitors driven to the website by links on other customer websites.
A) publisher
B) advertiser
C) seller
D) promoter

Question

Quizplus · Accepted Answer

The advertiser is the merchant website that pays a fee or commission on sales generated by visitors driven to the website by links on other customer websites. The publisher is the website that promotes the advertiser's products or services and earns a commission for driving traffic and sales to the advertiser's website. The seller and promoter are not typically used in the context of an affiliate program.

In an Affiliate Program, the _______ Is the Merchant Website