For convenience, pricing objectives can be divided into three categories, which are:
A)refundable, competitive, and attainable.
B)perceived, actual, and situational.
C)differentiated, niche, and undifferentiated.
D)profit oriented, sales oriented, and status quo.

Question

Quizplus · Accepted Answer

The three categories of pricing objectives are profit oriented, sales oriented, and status quo. Profit-oriented objectives focus on maximizing profits, while sales-oriented objectives focus on increasing sales volume. Status quo objectives aim to maintain current prices and market share. These categories are often used as a convenient way to classify pricing objectives for businesses.

For Convenience, Pricing Objectives Can Be Divided into Three Categories