Status quo pricing is a pricing objective that maintains existing prices or meets the competition's prices.

Question

Quizplus · Accepted Answer

Status quo pricing is a pricing strategy that aims to maintain existing prices or keep them in line with the prices of competitors. This approach is generally used when a company wants to maintain its market share or avoid a price war by pricing its products similarly to its rivals. Therefore, the statement is true.

Status Quo Pricing Is a Pricing Objective That Maintains Existing