Which of the following is a difference between a push and a pull strategy?
A)Social media is used in a push strategy, while personal selling is used in a pull strategy.
B)Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy.
C)A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts.
D)No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.

Question

Which of the following is a difference between a push and a pull strategy?
A)​Social media is used in a push strategy, while personal selling is used in a pull strategy.
B)Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy.
C)A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts.
D)​No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.

Quizplus · Accepted Answer

The key difference between a push and a pull strategy is the target audience. A push strategy is aimed at wholesalers and retailers to encourage them to carry the product and push it toward consumers. In contrast, a pull strategy targets end consumers directly to create demand and pull the product through the distribution channels. Therefore, wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy. The other options do not accurately differentiate between push and pull strategies.

Which of the Following Is a Difference Between a Push