The objective of test marketing is:
A)to implement simultaneous product development.
B)to shorten the development process of a product and reduce costs.
C)to evaluate alternative marketing strategies.
D)to create three-dimensional prototypes quickly and at a relatively low cost.

Question

The objective of test marketing is:
A)​to implement simultaneous product development.
B)to shorten the development process of a product and reduce costs.
C)to evaluate alternative marketing strategies.
D)​to create three-dimensional prototypes quickly and at a relatively low cost.

Quizplus · Accepted Answer

The objective of test marketing is to evaluate alternative marketing strategies, which involves launching a product or service on a small scale to assess the market response and determine the most effective marketing approach. Test marketing is often used to gauge consumer interest, test product features, and gather feedback to refine the marketing strategy before rolling out the product to a wider market. Options A, B, and D do not accurately describe the objective of test marketing.

The Objective of Test Marketing Is