Which of the following is an objective of focus group interviews?
A)To stimulate insightful comments through group interaction
B)To directly involve customers in test marketing
C)To get recommendations of product ideas from outside consultants
D)To eliminate ideas that are inconsistent with the organization's new-product strategy

Question

Which of the following is an objective of focus group interviews?
A)​To stimulate insightful comments through group interaction
B)To directly involve customers in test marketing
C)To get recommendations of product ideas from outside consultants
D)​To eliminate ideas that are inconsistent with the organization's new-product strategy

Quizplus · Accepted Answer

The objective of focus group interviews is to stimulate insightful comments through group interaction, allowing researchers to uncover perceptions, opinions, and attitudes towards a particular topic or product.

B, C, and D are not objectives of focus group interviews. Test marketing involves a different set of research methods, recommendations from outside consultants can be obtained through other means, and eliminating ideas inconsistent with the organization's new-product strategy can be done through internal product screening processes.

Which of the Following Is an Objective of Focus Group