____ strategy is considered the highest level of involvement in international business.
A) Importing/exporting
B) Licensing
C) Joint venture/strategic alliance
D) Franchising
E) Direct investment

Question

Quizplus · Accepted Answer

Direct investment involves a company investing in and owning a foreign subsidiary, which requires the highest level of commitment and involvement in international business. It involves significant investment of resources, knowledge, and expertise, as well as full control and responsibility for the foreign operation. Importing/exporting, licensing, joint venture/strategic alliance, and franchising involve varying degrees of involvement and control in international business.

____ Strategy Is Considered the Highest Level of Involvement in International