In the context of marketing research,which of the following is specified in the research design?
A)The methods of data collection
B)The management decision problem to be solved
C)The modifications to be made to the approved project budget
D)The distribution channels of products

Question

In the context of marketing research,which of the following is specified in the research design?
A)​The methods of data collection
B)The management decision problem to be solved
C)The modifications to be made to the approved project budget
D)​The distribution channels of products

Quizplus · Accepted Answer

The research design specifies the methods of data collection, sampling design, measurement instruments, and analysis procedures to be used in the study. The management decision problem and distribution channels are part of the broader marketing research process and are not solely specified in the research design. Modifying the project budget would likely fall under project management rather than research design.

In the Context of Marketing Research,which of the Following Is