The final step in the customer relationship management cycle is to identify a firm's profitable and unprofitable customers.

Name: The final step in the customer relationship management cycle is to identify a firm's profitable and unprofitable customers.
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Question

Quizplus · Accepted Answer

The final step in the customer relationship management cycle is typically to enhance customer relationships and loyalty, not just to identify profitable and unprofitable customers.

The Final Step in the Customer Relationship Management Cycle Is