_____ is a means of displaying or graphing,in two or more dimensions,the location of products,brands,or groups of products in customers' minds.
A)Market segmentation
B)Product differentiation
C)Perceptual mapping
D)Product tracing

Question

_____ is a means of displaying or graphing,in two or more dimensions,the location of products,brands,or groups of products in customers' minds.
A)​Market segmentation
B)Product differentiation
C)Perceptual mapping
D)​Product tracing

Quizplus · Accepted Answer

Perceptual mapping is a technique used to visually display and understand how customers perceive products or brands in relation to their competitors in the market. It typically involves plotting the attributes of the products/brands on a graph with two or more dimensions, such as quality, price, and brand image, to better understand how customers view them in relation to each other. Market segmentation and product differentiation are related concepts but not the same as perceptual mapping, and product tracing is a process used to identify the origin and movement of products or materials through the supply chain.

_____ Is a Means of Displaying or Graphing,in Two or More