Companies that successfully implement customer relationship management tend to
A)maximize the role of distributors in marketing
B)customize the goods and services offered to their customers
C)assume that customers have similar needs that can be met with a common marketing mix.
D)minimize the use of database technology

Question

Companies that successfully implement customer relationship management tend to
A)​maximize the role of distributors in marketing
B)customize the goods and services offered to their customers
C)assume that customers have similar needs that can be met with a common marketing mix.
D)​minimize the use of database technology

Quizplus · Accepted Answer

Customer relationship management involves understanding and meeting the individual needs and preferences of each customer. This requires customization of goods and services, rather than assuming all customers have the same needs. The use of database technology is also essential for effective customer relationship management. Maximizing the role of distributors and assuming similar needs would not be effective strategies for successful implementation of CRM.

Companies That Successfully Implement Customer Relationship Management Tend to