Terra Corp.produces a wide range of furniture,such as cabinets,book cases,and wardrobes.It divides its consumer market into several groups of people who have similar interests in wooden furniture.In this case,dividing its consumer market:
A)enables Terra Corp. to meet the markets' need with a single marketing mix.
B)enables Terra Corp. to define customer needs and wants precisely
C)eliminates the need for defining marketing objectives
D)eliminates the need for defining marketing objectives

Question

Terra Corp.produces a wide range of furniture,such as cabinets,book cases,and wardrobes.It divides its consumer market into several groups of people who have similar interests in wooden furniture.In this case,dividing its consumer market:
A)enables Terra Corp. to meet the markets' need with a single marketing mix. ​
B)enables Terra Corp. to define customer needs and wants precisely
C)eliminates the need for defining marketing objectives​
D)​eliminates the need for defining marketing objectives

Quizplus · Accepted Answer

By dividing its consumer market into several groups of people who have similar interests in wooden furniture, Terra Corp. is able to define customer needs and wants precisely for each group. This allows for more targeted and effective marketing efforts.