The management of Irving Inc.,an apparel company based in Letonia,decides to expand the company's operations to several other countries.Given this information,which of the following strategies can be adopted by the management to succeed in the foreign environment?
A)It can sell the same clothes it sells in its home country in the other countries too.
B)It can modify its Web site according to the foreign countries' culture.
C)It can limit personal selling to buyers in the foreign country.
D)It can solely rely on free translation software to translate slogans and instructions.

Question

The management of Irving Inc.,an apparel company based in Letonia,decides to expand the company's operations to several other countries.Given this information,which of the following strategies can be adopted by the management to succeed in the foreign environment?
A)​It can sell the same clothes it sells in its home country in the other countries too.
B)It can modify its Web site according to the foreign countries' culture.
C)It can limit personal selling to buyers in the foreign country.
D)​It can solely rely on free translation software to translate slogans and instructions.

Quizplus · Accepted Answer

Modifying the company's website according to the foreign countries' culture would help the company succeed in the foreign environment. This approach shows cultural sensitivity and would help the company connect with potential customers in the foreign countries. The other options, such as selling the same products as in the home country, limiting personal selling, or relying solely on free translation software, may not be as effective in meeting the unique needs and preferences of the target customers in the foreign countries.

The Management of Irving Inc