Which of the following statements is true of a target market?
A)A target market is a closed group of people who do not drop out or allow new people into the group.
B)All the people in a target market share similar tastes, needs, incomes, and lifestyles.
C)Any change in a target market can be easily controlled by marketers.
D)A marketing mix is designed to appeal to a target market.

Question

Which of the following statements is true of a target market?
A)​A target market is a closed group of people who do not drop out or allow new people into the group.
B)All the people in a target market share similar tastes, needs, incomes, and lifestyles.
C)Any change in a target market can be easily controlled by marketers.
D)​A marketing mix is designed to appeal to a target market.

Quizplus · Accepted Answer

A target market refers to a specific group of consumers that a company aims to appeal to with their marketing efforts. To effectively market to this group, a company will tailor their marketing mix (product, price, promotion, and place) to appeal to their specific needs and preferences. Therefore, option D, "A marketing mix is designed to appeal to a target market," is the true statement. Option A is incorrect because a target market can include new people or experience turnover, and it is not a closed group. Option B is incorrect because while a target market may share some similarities, they do not all have to have exactly the same tastes, needs, incomes, and lifestyles. Finally, option C is incorrect because target markets can be dynamic and changes in preferences and behaviors can be difficult for marketers to control.

Which of the Following Statements Is True of a Target