Which of the following statements is true of a sales orientation?
A)Consumers can be convinced to buy goods or services even though they do not need them.
B)The needs and wants of the marketplace is thoroughly understood.
C)Sales-oriented firms give maximum emphasis to society's long-term best interests.
D)Intermediaries are encouraged to push manufacturers' products aggressively.

Question

Which of the following statements is true of a sales orientation?
A)​Consumers can be convinced to buy goods or services even though they do not need them.
B)The needs and wants of the marketplace is thoroughly understood.
C)Sales-oriented firms give maximum emphasis to society's long-term best interests.
D)​Intermediaries are encouraged to push manufacturers' products aggressively.

Quizplus · Accepted Answer

A sales orientation is characterized by a focus on selling products and increasing revenue, rather than on understanding the needs and wants of the marketplace. In order to achieve this, intermediaries are often encouraged to aggressively push manufacturers' products, which can lead to unethical or manipulative sales tactics. Option A is incorrect because a sales orientation does not necessarily prioritize convincing consumers to buy products they don't need. Option B is incorrect because understanding the needs and wants of the marketplace is more characteristic of a market orientation. Option C is incorrect because a sales orientation prioritizes short-term profits over society's best interests in the long term.

Which of the Following Statements Is True of a Sales