A price-leader approach is a pricing approach most often used in supermarkets to attract consumers by giving them special low prices on a few items.

Question

Quizplus · Accepted Answer

The statement is true. A price-leader approach is a common pricing strategy used in supermarkets where a few items are priced very low to attract customers and encourage them to buy more items while they are in the store.

A Price-Leader Approach Is a Pricing Approach Most Often Used