Captive pricing, premium pricing, and price lining are all strategies aimed at maximizing the profits of an entire product line rather than an individual product.

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Captive pricing, premium pricing, and price lining are all pricing strategies that focus on setting prices for multiple products within a product line, with the goal of maximizing profits for the entire line. These strategies take into account factors such as consumer behavior, competition, and perceived value in order to set prices that will attract customers, generate revenue, and ultimately enhance the overall profitability of the product line. Thus, these strategies are aimed at product line profitability rather than just individual product profitability.

Captive Pricing, Premium Pricing, and Price Lining Are All Strategies