Products such as light bulbs, canned soft drinks, and ice cream sandwiches are usually priced using ______ usually resulting in a ____
A)multiple-unit pricing; lower per unit price.
B)reference pricing; lower per unit price.
C)multiple-unit pricing; more convenient package.
D)bundle pricing; lower per unit price.
E)bundle pricing; more convenient package.

Question

Quizplus · Accepted Answer

Products such as light bulbs, canned soft drinks, and ice cream sandwiches are usually priced using multiple-unit pricing, which means a lower per unit price is offered with each additional unit purchased. This encourages customers to purchase more items at once, resulting in a larger sale for the company.

Products Such as Light Bulbs, Canned Soft Drinks, and Ice