Bundle pricing may be perceived to be of value by customers because
A) they always pay a lower price per item than they would have if they bought each item separately.
B) they prefer buying a combination of bundled products in a single transaction, which saves time, effort, and perhaps money.
C) the companies selling the products can sell them at a lower price because their costs of packaging are lower.
D) they are purchasing complementary products, which is convenient for them.
E) they can purchase items that are consumed frequently in larger quantities.

Question

Quizplus · Accepted Answer

Customers perceive bundle pricing to be of value because it saves them time, effort, and perhaps money by allowing them to purchase a combination of bundled products in a single transaction. They prefer the convenience of purchasing complementary products together. While they may not always pay a lower price per item than they would have if they bought each item separately, the perceived value comes from the convenience and efficiency of the bundled offer.

Bundle Pricing May Be Perceived to Be of Value by Customers