When an organization sets a number of prices for selected groups of merchandise, this is commonly referred to as
A) prestige pricing.
B) price lining.
C) customary pricing.
D) odd-number pricing.
E) ethical pricing.

Question

Quizplus · Accepted Answer

Price lining is when an organization offers a limited number of predetermined price points for products within a category. This allows customers to easily compare products and make purchasing decisions based on their budget.

When an Organization Sets a Number of Prices for Selected