Competitors' prices, along with the marketing variables they emphasize, are determining factors in
A) the instability of prices in a particular industry.
B) using markup pricing for consumer goods.
C) how much marketing research a firm needs to collect.
D) using differential pricing to demonstrate quality differences.
E) how important price will be to customers.

Question

Quizplus · Accepted Answer

Competitors' prices and the marketing variables they emphasize can significantly influence how important price is to customers, as these factors affect customers' perceptions of value and their purchasing decisions.

Competitors' Prices, Along with the Marketing Variables They Emphasize, Are