Marketers improve their ability to establish prices appropriately when
A)there is nonprice competition.
B)they know prices charged for competing brands.
C)their products are of better quality than the competition's.
D)the main objective is image building.
E)using psychological pricing.

Question

Quizplus · Accepted Answer

When marketers know the prices charged for competing brands, they can better understand the market and the competition and establish appropriate prices for their own products or services.

Marketers Improve Their Ability to Establish Prices Appropriately When