Under Armour is establishing a ______ pricing objective to maintain or increase its product's sales in relation to total industry sales.
A)Return on investment
B)Survival
C)Product quality
D)Market share
E)Status quo

Question

Quizplus · Accepted Answer

The objective of maintaining or increasing the product's sales in relation to total industry sales is a market share pricing objective. Under Armour's pricing strategy is focused on capturing a greater share of the market and maintaining the current percentage of sales in the industry. This pricing objective involves setting prices at a level that is competitive with other similar products in the market to ensure that consumers choose Under Armour over their competitors.

Under Armour Is Establishing a ______ Pricing Objective to Maintain