Maintaining or increasing market share
A)can be achieved even if industry sales are flat or decreasing.
B)is an infrequently used pricing objective in most industries.
C)depends upon the overall growth of the total industry.
D)is a profit-related objective based on price.
E)is directly tied to leading an industry in product quality.

Question

Quizplus · Accepted Answer

Maintaining or increasing market share can be achieved by taking customers away from competitors, even if the industry sales are not growing. This can be done through marketing strategies or competitive pricing.

Maintaining or Increasing Market Share