Kaitlynn is the owner of a local fast-food hamburger chain. She recently saw a magazine article featuring a new machine that could cook and assemble burgers without needing employees to handle the burgers. She is thinking of purchasing the new machine since it would help address problems associated with
A) perishability
B) intangibility
C) inseparability
D) customer contact
E) heterogeneity

Question

Quizplus · Accepted Answer

The machine would help address heterogeneity, which refers to the variability in service quality. By automating the cooking and assembling process, the machine can ensure consistent quality and reduce variability caused by human employees.

Kaitlynn Is the Owner of a Local Fast-Food Hamburger Chain