As Justin works on the prototype of a new action-oriented computer game, he is engaging in which phase of the new-product development process?
A) Idea generation
B) Commercialization
C) Test marketing
D) Screening
E) Product development

Question

Quizplus · Accepted Answer

Justin is working on the prototype, which is part of the product development phase of the new-product development process. This involves creating and testing a prototype before moving on to commercialization or test marketing. The other options (idea generation, screening, and commercialization) come before or after the product development phase.

As Justin Works on the Prototype of a New Action-Oriented