Ride Snowboard Company was founded in 1992 and now based in Seattle, Washington. The company estimates that snowboard enthusiasts typically spend about $600 annually on gear even though they only get on the slopes about 50 days a year. However, Ride products are available in markets where the typically customer can average 30 days on the slopes using their equipment so Ride ensures that they have store outlets near ski resorts such as Colorado, Vermont, and Utah. What type of segmentation variable does Ride utilize when selecting locations for its retail outlets?
A) geographic
B) demographic
C) lifestyle
D) psychographic

Question

Quizplus · Accepted Answer

Ride utilizes geographic segmentation by selecting retail outlet locations near ski resorts in specific states like Colorado, Vermont, and Utah, where their target customers typically spend 30 days on the slopes.

Ride Snowboard Company Was Founded in 1992 and Now Based