The American Eagle chain of retail stores has a reputation as one of the "coolest" brands according to Teen Research Unlimited. Their stores feature quality merchandise, the latest trends, must-have styles, and the hottest deals for its shoppers. The retail stores are typically found in shopping malls across the country and are comfortable places to shop-featuring interesting displays, pop music, bright lights, and attractive displays. American Eagle's selection of denim is the most popular product appealing to both genders and has helped them achieve double-digit growth. Which of the following would most likely be the "best" target market for American Eagle?
A) men and women aged 16 to 22
B) children aged 12 or under
C) men and women aged 40 to 60
D) active seniors-men and women aged 61 or older

Question

Quizplus · Accepted Answer

American Eagle's reputation as one of the "coolest" brands and their selection of denim products make them most appealing to men and women aged 16 to 22, who are often the target demographic for trendy fashion and apparel. Children aged 12 or under, men and women aged 40 to 60, and active seniors aged 61 or older are less likely to be interested in American Eagle's merchandise and style.

The American Eagle Chain of Retail Stores Has a Reputation