The text identifies what mistake companies make with white paper and e-book marketing?
A) Treating them as a pure marketing platform.
B) Identifying and explaining all acronyms.
C) Including too many images and visual aids.
D) Writing about topics that are not part of their core competency.
E) Not properly considering their target audience.

Question

Quizplus · Accepted Answer

Companies often make the mistake of treating white papers and e-books as pure marketing platforms, rather than as informative and educational resources that provide value to the reader.

The Text Identifies What Mistake Companies Make with White Paper