Regarding smartphone use, which of the following is false?
A) U.S. consumers who view branded video content on smartphones are more likely to feel personally connected to ads than those who watch on a desktop or tv.
B) Shoppers use smartphones for information while shopping.
C) Some shoppers prefer to use smartphones for information rather than ask a store employee.
D) Consumers are more likely to purchase a product if they see the ad on tv instead of their smartphones.
E) The smartphone viewing completion rate of videos was 10%.

Question

Regarding smartphone use, which of the following is false? 
A) U.S. consumers who view branded video content on smartphones are more likely to feel personally connected to ads than those who watch on a desktop or tv.
B) Shoppers use smartphones for information while shopping.
C) Some shoppers prefer to use smartphones for information rather than ask a store employee.
D) Consumers are more likely to purchase a product if they see the ad on tv instead of their smartphones.
E) The smartphone viewing completion rate of videos was 10%.

Quizplus · Accepted Answer

The statement "Consumers are more likely to purchase a product if they see the ad on tv instead of their smartphones" is false. In fact, studies have shown that mobile advertising is becoming increasingly effective and influential in driving purchasing decisions.

Regarding Smartphone Use, Which of the Following Is False